Specifically, Selpway company is going to talk about several scenarios that entrepreneurs can apply to their online shops.
The closer the customer, the cheaper the shipping
The first basic scenario: the closer the customer is, the less they have to pay for shipping. Logically, the cost of delivery within one city will be less than from one locality to another. This is a classic scheme that is used in the vast majority of online shops. However, it can be modified: make the cost of delivery slightly lower than your competitors. You will be paying a little extra for the customer, but such a step can help to increase sales. All things being equal, customers will buy where the cost of the entire purchase including delivery is lower.
The closer the customer, the cheaper the shipping
The first basic scenario: the closer the customer is, the less they have to pay for shipping. Logically, the cost of delivery within one city will be less than from one locality to another. This is a classic scheme that is used in the vast majority of online shops. However, it can be modified: make the cost of delivery slightly lower than your competitors. You will be paying a little extra for the customer, but such a step can help to increase sales. All things being equal, customers will buy where the cost of the entire purchase including delivery is lower.
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