The Lord Mayor’s Appeal is a registered charity (Registered Charity No: 1148976) and company limited by guarantee (Company No: 08140664). The registered address is Mansion House, London, EC4N 8BH.
The aim of the Lord Mayor’s Appeal is to help one million people thrive in the City of London and beyond over the next three years. Our initiatives and campaigns focus on:
We also seek to develop a better understanding of our supporters and the effectiveness of our initiatives and campaigns through using personal data to allow us to make better decisions, make a greater impact, develop our thought leadership programmes, fundraise more efficiently and create events and communications that ultimately, help us to reach our goal. However, we do not carry out any wealth screening or prospecting.
Personal data means any information about individuals including a name, address, email address as well as identifiers like IP addresses. If you support us by, for example, making a donation, volunteering, registering to fundraise or signing up to attend one of our events, we will use your personal data for the following purposes:
Additionally for all individuals who visit our website we will use your personal data for the following purposes:
If you participate in one of our programmes or benefit from one of our events (including those where we partner with other organisations), we will use your personal data for the following purposes:
In these situations, the partner organisation may well collect your personal data directly from you and provide it to us for these purposes.
We rely on a number of lawful grounds to use your personal data. We consider the grounds listed below to be relevant:
Where you have provided your consent for our use of your personal data in a certain way, for example, we will ask some of our individual fundraisers and supporters to consent to receive communications from us.
b. Legal obligation
Where the processing of your personal data is necessary for us to comply with a legal obligation to which we are subject, for example where we have to share your personal data with regulatory bodies or where we claim Gift Aid on donations.
c. Contractual relationship
Where it is necessary for us to process your personal data in order to perform a contract to which you are a party (or to take steps at your request prior to entering a contract).
d. Legitimate interests
Where applicable law allows us to collect and use personal data for our legitimate interests, and the use of your personal data is fair, balanced and does not unduly impact your rights. Legitimate interests mean the interests of The Lord Mayor’s Appeal in conducting and managing our organisation and charitable activities. For instance we have an interest in making sure our communications, initiatives and events are relevant for you, so we may process your personal data to send you marketing and information that is tailored to your interests.
When we process your personal data for our legitimate interests we make sure to consider and balance any potential impact on you (both positive and negative), and your rights under data protection laws. Our legitimate business interests do not automatically override your interests. We will not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted by law).
Our legitimate business interests include the following:
Whenever we process personal data for these purposes we will ensure that such processing is necessary and justified. You have the right to object to this processing if you wish and if you wish to do so please let us know at email@example.com. Please bear in mind if you object this may affect our ability to carry out the tasks above for your benefit.
We collect information in the following ways:
Information you give us
Information from Third Parties
Information we get from your use of our website and services
Information in the public domain
The types of personal data that The Lord Mayor’s Appeal collects include:
Where appropriate we may also ask your interests and motivation for supporting The Lord Mayor’s Appeal, but we will never make this question mandatory, and only want to know the answer if you are comfortable providing us with that personal data.
We continuously review records of supporters to ensure your personal data is as accurate as possible and always appreciate it if you let us know if your contact details change. Where possible we use publicly available sources to keep your records up to date for example, the Post Office’s National Change of Address database, or information provided to us by other organisations as described in Section 4. It is important that we keep your personal data as up to date as possible so that we can cross reference your personal data with the Mail and Telephone Preference Services which we will consult to ensure we do not send marketing to individuals registered on this list.
We are committed to protecting your personal data and therefore it will never be sold to external organisations. We do though share your personal data with third parties acting as our agents and processors carrying out work on our behalf. Where we enter into a relationship with an external processor, any such arrangements will be subject to a formal agreement between The Lord Mayor’s Appeal and that organisation to protect the security of your personal data. They only act under our instructions and we maintain full responsibility for your personal data.
We may also ask external service providers to carry out tracking and analysis on our behalf as described in the cookies policy.
We reserve the right to disclose your personal data to third parties such as:
If your contact details change, or if you believe that the personal data that The Lord Mayor’s Appeal holds about you is out of date or inaccurate, please get in touch with us and provide us with the correct details at firstname.lastname@example.org
If you do not want to receive any further information about The Lord Mayor’s Appeal and would like us to remove your name from our mailing list, you can opt out by following the link on any email we send you. Alternatively email us at email@example.com or write to us at The Lord Mayor’s Appeal, Mansion House, London, EC4N 8BH. To help us locate any personal data about you (or in case we need to get in touch with you to obtain further information to help us locate your records) please include your full name, address and telephone number with your request.
If you’d like to request a copy of the personal data we hold which relates to you, please email your request to firstname.lastname@example.org
You also have the following rights in certain circumstances:
If you’d like to exercise any of these rights, please email your request to email@example.com
Please note that you also have the right to lodge a complaint with the Information Commissioner’s Office at www.ico.org.uk/concerns.
You may opt-out of Google’s analytics cookies by visiting Google’s opt-out page - https://tools.google.com/dlpage/gaoptout.
Click on the links below to find out how to change your cookie settings in:
We aim to ensure that there are appropriate, physical, technical and managerial controls in place to protect any personal data we use about you; for example our online forms are always encrypted and our network is protected and monitored. Within our offices all of our staff receives training on handling personal data securely.
Unless still required in connection with the purpose for which it was collected and/or processed, we will generally remove your personal data from our records six years after the date that it was collected. However, before this date: (i) if your personal data is no longer required in connection with such purpose(s); (ii) we are no longer lawfully entitled to process it; or (iii) you validly exercise one of your rights of erasure under section 8, we will remove it from our records.
If you request that we stop sending you marketing communications we will keep a record of your contact details and appropriate information to enable us to comply with your request not to be contacted by us. We won’t keep any personal data that we don’t need.
Please note that we are legally required to hold some personal data to fulfil statutory obligations, for example the collection of Gift Aid or to support certain financial transactions to up to 6 years.
Where we have collected your personal data by relying on your consent, you may withdraw your consent to any particular use of your personal data at any time without needing to specify a reason. You can withdraw your consent by emailing us at firstname.lastname@example.org
We will contact you by email. You can unsubscribe at any time from receiving direct marketing communications by email from us. Some individual fundraisers and supporters will be asked to consent to receive email communications from us.
We may occasionally phone you or send you a letter, but please tell us if you would prefer us not to. However, of course, we will not contact you again if you ask us not to. This will relate to all communications with you from the Lord Mayor’s Appeal.
We may also collect details of your visits to our website, for example your general geographic location, other sites you’ve visited and the resources that you access. We use this to provide you with the information, services or products that you’re interested in and are most relevant to you.
We want to ensure that we provide you with information that is relevant to you. In order to do this, we may need to analyse the personal data we hold on you for supporter analysis and data quality purposes. This analysis may include modelling (e.g. how likely you are to respond to the invitation) and segmenting (looking at people who are similar to you), so that you receive targeted and relevant communication.
The Lord Mayor’s Appeal will ensure that when collecting sensitive information over the Internet such as debit cards, credit cards information that this is done so securely. We and our partners use TLS (Transport Level Security) to encrypt data sent between the customer and us or our partners.
The Lord Mayor’s Appeal is PCI compliant and uses external Payment Card Industry (PCI) compliant providers to collect this personal data on our behalf. We do not store PCI data on our own systems.
To protect yourself when sending us sensitive information, please ensure that you use devices running supported operating systems that are regularly patched, and incorporate some form of malware protection. Only connect your devices to networks that you trust.
Where we have given you (or where you have chosen) a password which enables you to access certain parts our website, you are responsible for keeping the password confidential. You agree not to share that password with anyone else.
The personal data collected from you may be transferred to, and stored at, a destination outside the UK or European Economic Area ("EEA"). It may also be processed by individuals operating outside the EEA who work for us or working on our behalf. This includes staff engaged in, among other things, the processing of your payment details and the provision of support services.
Personal data is always encrypted and uses Secure Sockets Layer (SSL)/Transport Layer Security (TLS) for data transfer, creating a secure tunnel protected by 128-bit or higher Advanced Encryption Standard (AES) encryption.
Please note that certain countries outside of the UK or EEA have a lower standard of protection for personal data, including lower security protections. Where your personal data is transferred, stored, and/or otherwise processed outside the UK or EEA in a country which does not offer an equivalent standard of protection to the UK or EEA, we will take all reasonable steps necessary to ensure that the recipient implements appropriate safeguards designed to protect your personal data (for instance, entering into the European Commission approved standard contractual clauses). If you have any questions about the transfer of your personal information, please contact us using the details at section 18 below.
Unfortunately, the transmission of information via the Internet is never 100% secure and we cannot guarantee the security of your personal data transmitted to our website. This means any such transmission is at your own risk.
You can contact us at any time using the following details:
Phone: 020 73323908
Address: FAO The Lord Mayor’s Appeal, The Mansion House, London, EC4N 8BH