Using tags and hashtags strategically on YouTube can significantly enhance the discoverability of your videos, helping you reach a wider audience. Tags provide metadata about your content, aiding the platform's algorithm in understanding your video's context and relevance. To use tags effectively, include a mix of general keywords, specific phrases that directly relate to your content, and commonly searched terms within your niche. Avoid using irrelevant or misleading tags, as this can harm your video's performance and credibility. Hashtags, on the other hand, are visible to viewers and can be added in your video title or description to categorize your content and make it searchable. For best results, use hashtags that are closely tied to your video's main theme and trending topics within your industry. Adding three to five concise, relevant hashtags is generally ideal to avoid clutter.
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