Anyone Seeing a Rise in Zero-Click Searches This Year?

Hey folks, quick question — has anyone else noticed a growing number of search queries where Google just gives the answer right there, without anyone needing to click through? I run a health and wellness site, and over the past 6 months I’ve seen a noticeable drop in CTR on some of my top pages — even though impressions are holding steady.
I’m starting to suspect that Zero-Click Searches are eating into my traffic. It’s like Google is scraping content and giving it all away in featured snippets, knowledge panels, or AI previews. Are there any updated strategies for dealing with this in 2025/2026?

Oh yeah, you’re definitely not imagining it. I had the same problem with one of my finance blogs — we ranked #1 for multiple high-volume keywords but the traffic barely moved. Turns out, Google was giving users everything they needed without ever sending them to the site.
I found this really insightful breakdown that covers exactly how Zero-Click Searches are evolving and — more importantly — what you can do about it. It even touches on new SERP formats and how to optimize content positioning to regain clicks. You can check it out here: https://www.seo-bazooka.com/zero-click-searches-the-complete-2025-2026-guide/

Perfect — that sounds exactly like what I need. Appreciate you sharing the link!

InfoVoyager wrote:
i like this post melon sandbox