I’m currently researching social media influencer marketing and trying to figure out the best approach for my next campaign. There’s so much information out there, but I’m more interested in what’s actually working in 2025.
Has anyone here used OpenInfluence before? Do they handle everything from finding influencers to strategy and reporting? Are they better suited for large brands or can smaller businesses benefit too?
What platforms have you seen the most success with recently, TikTok, Instagram, or something else entirely? And how do you evaluate which influencers are truly worth the investment?
Also curious if anyone has tips on tracking ROI without relying only on likes or reach.
Has anyone here used OpenInfluence before? Do they handle everything from finding influencers to strategy and reporting? Are they better suited for large brands or can smaller businesses benefit too?
What platforms have you seen the most success with recently, TikTok, Instagram, or something else entirely? And how do you evaluate which influencers are truly worth the investment?
Also curious if anyone has tips on tracking ROI without relying only on likes or reach.
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